Who we are
Stryva is a UK AI, web and automation agency. In this notice, "Stryva", "we" and "us" mean STRYVA LTD, a company registered in Scotland with company number SC869061. Registered office: 32 Station Road, Glasgow, United Kingdom, G72 9AB.
If you have any questions about this notice or how we handle information, contact us at hello@stryva.co.uk.
The two roles we play
Stryva is the "data controller", meaning we decide how and why information is used, for information about people who visit our website, send us an enquiry, call our live AI demo line, are prospective clients we research or contact, or are our own clients and their staff.
When we deliver services for a client, we may process personal data belonging to that client's own customers or contacts. Examples include answering and following up their calls and enquiries with an AI receptionist, running their CRM, bookings and follow-up automations, sending review requests to their customers, and building or managing their website and SEO. In that case, we act as a "data processor" on the client's behalf. The client remains the data controller for their customers' data, and that processing is governed by a separate agreement between Stryva and the client (a Data Processing Agreement), not by this notice.
Information we collect
- Enquiry and contact information you provide, such as your name, email address, phone number and message details.
- Information from calls to our live AI demo line, described under Calls.
- Business contact information about prospective clients, described under Sales prospecting.
- Information needed to deliver our services to clients, such as project details, account access clients grant us, and content and assets.
- Technical information. Our hosting provider processes standard request information, such as your IP address and browser details, to deliver our website and keep it secure. Our own website does not use analytics or cookies (see Cookies and analytics). Websites we build or manage for clients may use analytics or cookies; the client is responsible for those as data controller, and their own privacy notice applies.
How we use information
We use information to respond to enquiries, to run our live AI demo, to research and contact businesses that may benefit from our services, to provide and operate our services, to communicate with clients, to improve our services, and to meet our legal obligations.
Lawful bases
We rely on different lawful bases under UK GDPR depending on why we use your information:
- Contract: where processing is necessary to provide the services you have requested, or to take steps at your request before entering into a contract.
- Legitimate interests: where necessary to operate and improve our business, respond to enquiries, communicate with clients, promote our services to businesses, and protect our services, provided your rights do not override those interests.
- Legal obligation: where we need to process or retain information to comply with applicable law.
- Consent: where we specifically ask for your consent to process your information for a particular purpose, including where the law on electronic marketing requires it. Where we rely on consent, you can withdraw it at any time.
Sales prospecting
We look for UK service businesses that may benefit from our services and contact them about what we do. We do this as data controller.
- What we collect: business contact details of people in their work role, such as name, job title, business name, business email address, phone number, website and business address, and notes about the business relevant to our services, for example how it handles enquiries or reviews.
- Where it comes from: publicly available business information, such as a business's own website and online business listings, and anything you tell us when we speak or correspond. You can ask us where we got your details.
- How we use it: to research whether our services may be relevant to your business, to contact you about them, and to keep a record in HighLevel, our CRM, of our contact with you, including notes of conversations and follow-ups, your level of interest, any objections and any request not to be contacted. The Calls section explains when calls may be recorded or transcribed.
- Lawful basis: our legitimate interests in promoting our services to businesses. We rely on this only where the contact is relevant to your business role and your interests and rights do not override it.
- Marketing rules: marketing emails, texts and calls are also governed by the Privacy and Electronic Communications Regulations (PECR). The rules differ, for example, between limited companies and sole traders or partnerships, and for numbers registered with the Telephone Preference Service (TPS) or Corporate TPS. We only send marketing messages or make marketing calls where those rules allow. This notice does not replace them.
- Objecting and opting out: you can tell us at any time, in reply to any message, on a call or at hello@stryva.co.uk, that you do not want to hear from us, and we will stop. We keep a minimal record of your details and your request so that we do not contact you again.
Automations and AI
We build and operate automated workflows that process data in order to function, for example answering calls, following up leads, booking appointments, requesting reviews, syncing records between systems, and sending messages. Some of these workflows may use AI providers. Where we do this for a client, it is carried out under that client's instructions and the separate agreement described above.
Service providers
We use third party tools to run our business and deliver our services. The main ones are:
- Vercel: hosts our website and runs the relay that passes website enquiries to our CRM.
- HighLevel: our CRM, booking calendar and Voice AI platform. It stores enquiries, prospect and client records and our communications, and runs our live AI demo line. We also use it to deliver many client services.
- Google Workspace: our business email.
Depending on the service and a client's setup, we may also use other messaging, automation and AI providers. These providers process data on our behalf.
International transfers
Some of our providers process personal data outside the UK. In particular: the relay that passes on website enquiries runs on Vercel servers in the United States; HighLevel is a US-based provider, so information we hold in it may be processed in the United States; and Google Workspace may process email outside the UK. Where personal data is transferred outside the UK, it must be protected by a safeguard recognised under UK data protection law, such as UK adequacy regulations or the UK International Data Transfer Agreement or Addendum. Contact us if you would like more information about the safeguards that apply.
Website enquiries
When you send an enquiry through the contact form on our website, it is processed through Stryva's website infrastructure and HighLevel, the CRM we use. For those enquiries:
- What we collect: your name, your business name if you give it, your email address or phone number, the service you are interested in, and your message.
- Who processes it: Vercel hosts our website and processes the contact relay that passes your enquiry on to our CRM. HighLevel receives and stores your enquiry and contact information for CRM and follow-up purposes. Both act on our behalf.
- How we use it: to respond to your enquiry, manage leads, arrange calls and keep relevant business records.
- How long we keep it: see Retention.
- Your rights: to ask about this information or exercise your privacy rights, contact us at hello@stryva.co.uk.
If you book a call through our booking link, the booking page is provided by HighLevel, and the details you enter go to our HighLevel account.
Calls
We may record or transcribe calls where this is disclosed to you at the time of the call.
When you call our Live AI demo line on 07414 123193, your conversation is handled by an AI system. For those calls:
- What we keep: a written transcript of the conversation and associated call and log information may be created and stored in HighLevel, the CRM and Voice AI platform we use. This may include what you say during the call, any contact details you give, the time and duration of the call, and actions taken during it, such as booking a demo.
- No audio recording: the phone-system call recording feature is not enabled for this number.
- How we use it: to operate the demo, respond to your enquiry, arrange any booking you ask for, improve our service, and keep appropriate business records.
- Lawful basis: our legitimate interests in running the demo and responding to enquiries and, where relevant, taking steps at your request before entering into a contract, such as arranging a demo call.
- Who processes it: HighLevel and its relevant service providers (subprocessors), on our behalf.
- How long we keep it: see Retention.
- Your rights: to ask about this information or exercise your privacy rights, contact us at hello@stryva.co.uk.
Cookies and analytics
Our website does not set cookies, and we do not run analytics or advertising tracking on it. The fonts used on this site are self-hosted by Stryva, so displaying them does not involve requests to an external font provider, and we do not load an animation library from an external provider. If you use the Pause or Play control on the homepage animation, your browser remembers that choice on your device; it is not sent to us. Pages on other services that we link to, such as our HighLevel booking page, have their own cookie practices. If we introduce non-essential cookies or analytics in future, we will update this notice and ask for your consent before setting them where required. You can control or block cookies at any time through your browser settings.
Retention
We keep information only for as long as necessary for the purposes set out in this notice, or as required by law. In practice:
- Enquiries: while we deal with your enquiry and any follow-up. If you become a client, your enquiry becomes part of your client record.
- Prospect information: while it remains relevant to our contact with your business. If you ask us not to contact you, we keep only the minimal record needed to respect that request.
- Client records: for as long as we work together, and afterwards for as long as needed to meet legal, tax and accounting requirements and to deal with any queries or claims.
- Live AI demo transcripts and call logs: while needed to follow up the call, improve the demo and keep appropriate business records. We delete them when they are no longer needed.
- Data we process for clients: as set out in our agreement with that client and on their instructions.
Your rights
Under UK GDPR, you may have a number of rights over your information depending on the circumstances, including rights to access, rectify, erase or restrict the use of your information, object to certain processing, and data portability. You can object to the use of your information for direct marketing at any time, and we will stop. To exercise any of these rights, contact us at hello@stryva.co.uk.
If Stryva processes your data on behalf of one of our clients, you should usually contact that client, as they are the data controller, first. We will support them in responding to your request.
Complaints
If you are unhappy with how we handle your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint.